Liiketoiminta / Business and Hospitality Management

Preliminary content: Supply Chain and value to the business Basics on warehousing and transportation Basics of procurement

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

History of marketing. Importance of customer value, value proposition, and customer relationships. Learning how to segment the market and how to do targeting and positioning. Marketing environment: micro- and macro-environments. Marketing communication. Introduction to the marketing planning and marketing mix. Managing customer relationships and customer experience. Role of customer service and personal selling in business.

History of marketing. Importance of customer value, value proposition, and customer relationships. Learning how to segment the market and how to do targeting and positioning. Marketing environment: micro- and macro-environments. Marketing communication. Introduction to the marketing planning and marketing mix. Managing customer relationships and customer experience. Role of customer service and personal selling in business.

Accounting obligation Double entry bookkeeping Treatment of stock and fixed assets Financial statements Financial ratios Principles of value-added tax

Course content: introduction to management accounting, cost concepts, cost-volume-profit analysis, cost-based pricing and budgeting.

- Introduction to globalization and internationalization - political, legal and socio-cultural business environment - economic business environment - economic trade areas - role of trade organizations

We will cover the following topics: What is international law and where does it come from The Finnish legal system EU law

Research process and basic concepts. Features of qualitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report. Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test.

Contents of the study course: - Anticipation as a way of thinking - Key Concepts and Approaches to Future Research - Anticipating changes in the operating environment and its application - Basic concepts and method of innovation management - The importance and process of innovation - Company cases

Contents of the study course: - Anticipation as a way of thinking - Key Concepts and Approaches to Future Research - Anticipating changes in the operating environment and its application - Basic concepts and method of innovation management - The importance and process of innovation - Company cases

Esimiestyö ammattina, Esiheinkiön ja johtajan toimenkuva ja roolit. Päätöksenteon perusteet ja johtamisen työkalut. Itsensä johtamisen periaatteet, proaktiivisuus, tavoitteellisuus ja priorisoinnin taidot. Materiaalia ja oppimistehtäviä aihepiiriin liittyen. Kurssin lähisessioissa yhdistetään luentoja ja pienryhmissä tehtäviä harjoituksia (simulaatiot)

Word-tekstinkäsittely: asiakirjastandardi ja LAB amk:n opinnäytetyöraporttien raporttimalli. Tekijänoikeuden periaatteet, tekijänoikeuden alaisen aineiston oikea käyttö ja Creative Commons -lisenssit. PowerPoint-esitysgrafiikan edistynyt käyttö, esityksen ajastaminen. Valokuvien ja muun tekijänoikeuden alaisen sisällön oikea käyttö. Excel-taulukkolaskenta perusteista alkaen. Funktioiden käyttö laskennassa, kaavioiden muokkaaminen, ehdollinen muotoilu, ehdolliset funktiot, hakufunktiot, päivämäärä- ja aikafunktiot, makrot, asiakirjan suojaaminen ja solualueiden lukitus, tiedostojen väliset yhteydet, alasvetovalikoiden luominen, arvotarkistimet, kommentit, Pivot-taulukot ja -kaaviot.