Liiketoiminta / Business and Hospitality Management

A customer oriented approach to business - Marketing environments - Consumer behaviour and the purchasing process - Marketing strategy - The competitive tools of customer-oriented marketing

Accounting obligation Double entry bookkeeping Treatment of stock and fixed assets Financial statements Financial ratios Principles of value-added tax

Course content: introduction to management accounting, cost concepts, cost-volume-profit analysis, cost-based pricing and budgeting.

- Introduction to globalization and internationalization - political, legal and socio-cultural business environment - economic business environment - economic trade areas - role of trade organizations

We will cover the following topics: What is international law and where does it come from The Finnish legal system EU law

Main topics of the course: - background of the science - basic concepts of micro- and macroeconomics - employment and labour market - economic fluctuations - economic policy - foreign exchange market

Word processing standard layout of documents, styles, LAB report writing guidelines. Basic usage of MS Word. Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation. Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Word processing standard layout of documents, styles, LAB report writing guidelines. Basic usage of MS Word. Create professional looking presentations with MS PowerPoint, set timings and other presentation settings. Presenter tools while giving a presentation. Creating spreadsheets with MS Excel. Autosum and other basic functions (SUM, AVERAGE, COUNT, MIN, MAX), copy formula to other rows/columns/worksheets, absolute cell reference, create time series, conditional formatting, create and edit charts, conditional calculation functions (IF, COUNTIF, SUMIF), date and time functions, lookup functions, sort and filter data, Pivot tables and charts.

Methods and techniques of quantitative and qualitative research. Qualitative research methods: Concepts related to research. Research path. Special features of qualitative research. Different qualitative research methods (e.g. case study, discourse analysis, grounded theory). Acquisition of data (theoretical and empirical). Data analysis. Content of a research report. Quantitative research methods: Surveys, Data analysis, tables and charts, cross tables, Pearson correlation coefficient, statistical tests (Chii-squared test)

Research process and basic concepts. Features of qualitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report. Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs and chi-square test.

Student is able to - link foresight and innovation into the strategic management of an organization in a changing operating environment - search, structure, create and utilize foresight information - innovate and create new solutions with agile development methods

Contents of the study course: - Anticipation as a way of thinking - Key Concepts and Approaches to Future Research - Anticipating changes in the operating environment and its application - Basic concepts and method of innovation management - The importance and process of innovation - Company cases

Contents of the study course: - Anticipation as a way of thinking - Key Concepts and Approaches to Future Research - Anticipating changes in the operating environment and its application - Basic concepts and method of innovation management - The importance and process of innovation - Company cases