Muut / Others - LAB

The course on the basic concepts and fundamentals of marketing has been co-produced by several marketing teachers, using other marketing experts as specialists, so you are sure to get a comprehensive and varied introduction to the secrets of marketing basics. The topics covered in this course include: What is marketing, buying and consumption behaviour, competitors, partners and business environments, segmentation and targeting, brands and branding, marketing mix, online/digital marketing, customer service and sales.

Sähköoppia, aaltoliikeoppia, melu, desibeliasteikko Mittaamista ja raportointia opettajan antamista aihepiireistä.

Module 1. Business Modelling and Ecosystem Development (1 cr) Module 2. User Experience and Customer Development (1 cr) Module 3. University startup Ecosystem (1 cr) Module 4. Pitching Sessions - collaboration with KTH University and Brunel University (1 cr)