Muut / Others - LAB

The course on the basic concepts and fundamentals of marketing has been co-produced by several marketing teachers, using other marketing experts as specialists, so you are sure to get a comprehensive and varied introduction to the secrets of marketing basics. The topics covered in this course include: What is marketing, buying and consumption behaviour, competitors, partners and business environments, segmentation and targeting, brands and branding, marketing mix, online/digital marketing, customer service and sales.

palvelun laatu, asiakas/palvelukokemus, asiakastyytyväisyys, asiakastyytymättömyys, tunteet asiakaskokemuksessa, asiakaskokemuksen johtaminen, asiakaskokemuksen johtamisen mittarit (NPS, CES, survey, CSat, Happy or not, tunnemittarit), mittaaminen, analysointi, arviointi, asiakas/palvelukokemuksen tiedolla johtaminen, palvelun kehittäminen

The student: - understands the basics of project management and different roles connected to projects - knows how to work as part of a team and can operate in a team and work towards a shared goal and combine skills learned Project work can be carried out as applicable work assignments.

The student understands the whole formed by the parts of the building and their central functions. - The student knows the options for the outer shell, surfaces and non-load-bearing structures, as well as complementary building parts. - The student understands the most important concepts of fire safety in buildings and the principles of moisture insulation. CAD-part The student: - Understand the principles and tools of CAD design. - Knows the basics of AutoCAD design and can produce, modify and print plans.

Orientation to Construction Engineering (2 ECTS) The student: - Understands what is the building trade and what kind of tasks and skills is required. - Knows the future trends in the field of construction and has a understanding what goals and aspects are important to the process. - Understands the differences of projects and processes.