Muut / Others - LAB

The course on the basic concepts and fundamentals of marketing has been co-produced by several marketing teachers, using other marketing experts as specialists, so you are sure to get a comprehensive and varied introduction to the secrets of marketing basics. The topics covered in this course include: What is marketing, buying and consumption behaviour, competitors, partners and business environments, segmentation and targeting, brands and branding, marketing mix, online/digital marketing, customer service and sales.

- leadership, management and supervision compentences - development of related knowledge and skills

The decision to internationalize - Initiation of internationalization - Internationalization theories - Development of the international competitiveness Deciding which markets to enter - The political and economic environment - The sociocultural environment - The international market selection process Market entry strategies - Some approaches to the choice of entry mode - Export, intermediate and hierarchical entry modes

palvelun laatu, asiakas/palvelukokemus, asiakastyytyväisyys, asiakastyytymättömyys, tunteet asiakaskokemuksessa, asiakaskokemuksen johtaminen, asiakaskokemuksen johtamisen mittarit (NPS, CES, survey, CSat, Happy or not, tunnemittarit), mittaaminen, analysointi, arviointi, asiakas/palvelukokemuksen tiedolla johtaminen, palvelun kehittäminen

The student: - understands the basics of project management and different roles connected to projects - knows how to work as part of a team and can operate in a team and work towards a shared goal and combine skills learned Project work can be carried out as applicable work assignments.

his course will introduce the student: • how to plan their own learning and cooperate in situations related to their own field of studies • how to identify themselves as a learner and develop their own learning skills • ability to recognize their own competence and the needs to develop them further and to plan their career path observing them • how to act as a group member • how to operate in the learning environments of LAB University of Applied Sciences • knowledge of their own field of studies and its future skills • how to give feedback on tuition and services and thus participate in the development of education • working life knowledge

The student understands the whole formed by the parts of the building and their central functions. - The student knows the options for the outer shell, surfaces and non-load-bearing structures, as well as complementary building parts. - The student understands the most important concepts of fire safety in buildings and the principles of moisture insulation. CAD-part The student: - Understand the principles and tools of CAD design. - Knows the basics of AutoCAD design and can produce, modify and print plans.

Orientation to Construction Engineering (2 ECTS) The student: - Understands what is the building trade and what kind of tasks and skills is required. - Knows the future trends in the field of construction and has a understanding what goals and aspects are important to the process. - Understands the differences of projects and processes.

Kadun geometrioiden, poikkileikkauksen ja eri varusteiden ja laitteiden sijoittaminen katurakenteeseen, sekä katurakenne.