- Teacher: Hanna Laakso
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- Teacher: Ville Sarpo
- Teacher: Petra Yli-Kovero
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- Teacher: Teresa Garcia-Kaartinen
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- Teacher: Mira Korvenoja
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AL00DB80-3002 Effective marketing 2.9.2024-4.12.2024
The course on the basic concepts and fundamentals of marketing has been co-produced by several marketing teachers, using other marketing experts as specialists, so you are sure to get a comprehensive and varied introduction to the secrets of marketing basics. The topics covered in this course include: What is marketing, buying and consumption behaviour, competitors, partners and business environments, segmentation and targeting, brands and branding, marketing mix, online/digital marketing, customer service and sales.
- Teacher: Sampo Kokkonen
- Teacher: Teemu Heino
- Teacher: Jouni Könönen
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AY00CU43-3004 Leadership as a profession 2.9.2024-31.12.2024
- leadership, management and supervision compentences - development of related knowledge and skills
- Teacher: Sanna Kokkonen
AL00CJ45-3009 Internationalisation Process 12.9.2024-24.11.2024
The decision to internationalize - Initiation of internationalization - Internationalization theories - Development of the international competitiveness Deciding which markets to enter - The political and economic environment - The sociocultural environment - The international market selection process Market entry strategies - Some approaches to the choice of entry mode - Export, intermediate and hierarchical entry modes
- Teacher: Tiina Pernanen
- Teacher: Marja Viljanen
- Teacher: Juha Haavisto
- Teacher: Anu Kaksonen
- Teacher: Sanna Kangas
- Teacher: Kari Kauranen
- Teacher: Asko Kilpeläinen
- Teacher: Pirjo Knuuttila
- Teacher: Heli Lahtio
- Teacher: Annakaisa Loiri
- Teacher: Sirpa Silaste
- Teacher: Eija Viitala
- Teacher: Outi Katajamäki
- Teacher: Heidi Häll