Kauppatieteet / Economics and Business Administration

The course is designed to facilitate students' self-directed learning, guided by the principles of student-centered learning and Problem-Based Learning (PBL). The course comprises the following components: Orientation and introduction Individual literature study: Independent reading and essay writing based on assigned course materials (scientific articles) Peer evaluation conducted in pairs or small groups, based on individual literature study Reflection

- Basic principles of philosophy of science - The objectives of doing research - Research process - Choice of research methods - The specific features of qualitative and quantitative research - Data gathering, methods, analysis and reporting - Assessing the quality of research

Core content: This course covers the main topics of multiple criteria decision making under certainty, uncertainty and risk. The topics discussed during the course therefore include: principles of decision making under certainty, uncertainty, risk and ignorance, multiple criteria decision-making (MCDM) and evaluation methods (TOPSIS, AHP), the use evaluations of absolute and relative type, efficiency assessment models (DEA), game theory (non-cooperative games of two players, cooperative games of two players with/without transferable gains, games against nature), validation of decision support systems and models and sensitivity analysis. MATLAB and Excel are used to build the models and solve assignments, to showcase the practical application of the presented methods. Additional content: fuzzy logic in decision-making is also covered, along with topics such as decision-support systems (DSS), expert systems and optimization. Special content: The course also introduces students to the basics of multiple expert decision-making and reaching consensus.

- The concepts and theories of supplier development and supplier relationship management including related sustainability perspectives - Evolving trends, practices and tools of supplier development and relationship management

Principles of academic research in business. Use of information sources and library services. Foundations of academic writing. Application of research methods to empirical material. Argumentation, peer review, and critical discussion of other students’ theses.

The basics of the research work, information sources and services of the library, the basics of academic writing. Applying of research methods relative to empirical data. The argumentation and commentary of other student's thesis.

The course explores how globalization, mobility of capitals, and sustainability challenges shape international business and entrepreneurship in diverse and evolving contexts. It provides an updated view to different business actors and contexts. This course equips students to navigate complex global challenges and drive sustainable, inclusive business practices and flourishing. It fosters critical thinking and global awareness essential for responsible management.

Core content: practical study-related information, study and learning skills, referencing skills, information security, responsible AI usage, time management, library databases and information search, personal study plan and career plan.

The Marketing Environment; Understanding Buyers; Segmentation, Targeting, and Positioning; Marketing Strategy Process; The Marketing Mix; Value creation, branding, analytics.

· Consumer choice theory · Firm production and costs · Profit maximization by firms · Analysis of perfect competition, monopolistic competition, oligopolistic competition, and monopoly · Market failures, externalities

Strategisen myynnin pro gradu -seminaari on lukuvuoden mittainen, rakenteellinen prosessi, joka tukee pro gradu -tutkielman laatimista. Seminaarityöskentely ajoittuu koko lukuvuodelle (periodit 1–4). Seminaari sisältää säännöllisiä tapaamisia (noin kerran kuukaudessa) sekä johdantoluennot syys- ja kevätlukukauden alussa. Seminaari tukee tutkielmaprosessin etenemistä seuraavien vaiheiden kautta: · tutkielma-aiheen tarkentaminen sekä tutkimusongelman määrittely ja rajaus kirjallisuuskatsaus ja teoreettisen viitekehyksen rakentaminen tutkimusasetelman suunnittelu ja aineiston keruu aineiston analyysi ja tulkinta tutkielman kirjoittaminen ja viimeistely Opiskelijat esittelevät omaa tutkielmatyötään seminaarissa ja saavat palautetta muilta opiskelijoilta ja ohjaajilta. Opiskelijat toimivat myös opponentteina toisten opiskelijoiden töille. Opiskelijan tulee osallistua niihin seminaaritilaisuuksiin, joissa hän esittelee omaa työtään sekä niihin, joissa hän toimii sovitusti opponenttina toisen opiskelijan työlle. Muuhun seminaarityöskentelyyn osallistuminen on vapaaehtoista, mutta suositeltavaa, sillä seminaari tarjoaa mahdollisuuksia kehittää tieteellisen työskentelyn ja esittämisen taitoja.

Contingency model of high technology marketing. Special characteristics of high technology markets. Strategy and Corporate Culture in High-Tech firms. Partnerships and Alliances. Marketing Research in High-Tech Markets. Understanding High-Tech Customers. Product development and Management issues in High-Tech markets. Pricing Considerations in High-Tech Markets. Advertising and Promotion in High-Tech Markets. New product launch strategies. Application of new technologies such as artificial intelligence, machine learning, and blockchain to marketing.

This course develops communication, argumentation, and negotiation skills for finance professionals. Students learn to communicate financial reasoning clearly, respond to disagreement constructively, and adapt their message to different professional audiences. The course combines selected material on professional interaction, social awkwardness in workplace communication, principles of debate, and negotiation techniques. The core of the course consists of in-class role-playing sessions based on realistic situations that financial professionals may face, such as defending analysis, challenging assumptions, handling difficult stakeholders, and negotiating priorities. Students prepare for selected role-playing tasks throughout the course, including structured practice with AI tools. Each role-playing task is completed twice, allowing students to apply feedback, improve their argumentation, and develop confidence in professional communication.

Opintojaksolla opiskelija pääsee perehtymään uusimpaan teoriaan, joka vaikuttaa yrityksen valintoihin strategisessa myynnissä. Opiskelija pääsee myös toimimaan yritysten kanssa ja rakentamaan osana opiskelijatiimiä myynnin kehittämisprojektin ennalta valittuun yritykseen. ?

Opintojakso sisältää strategisen hankintatoiminnan tärkeimmät peruskäsitteet, vastuulliseen toimittajahallintaan liittyvät prosessit sekä avaa digitalisaation roolia hankintastrategiassa. Opintojakson aikana perehdytään hankintatoiminnan tärkeisiin osa-alueisiin erityisesti kaupan alan kontekstissa. Opintojaksolla käsitellään hankintatoiminnan taloudellisia tavoitteita ja asemaa liiketoiminnassa, hankintastrategiaa ja ulkoistamista, sekä toimittajasuhteiden hallintaa vastuullisuuden ja riskien hallinnan näkökulmista.

International business theories. International competitiveness. Regional economic integration. International business strategy. Market selection and entry modes in international business. Managing multinational enterprise. International Entrepreneurship.

Principles of microeconomics and macroeconomics. Demand, supply and market equilibrium, markets for the factors of production, economics of the public sector. Economic growth, unemployment, inflation, economic fluctuations, monetary and fiscal policy. In addition, the course introduces students to the plurality of economic thought.

Application of core concepts in sustainable international business. Sustainable supply chain management and operations. Sustainable and circular business models. Sustainable marketing, consumer behavior, and communication. Interconnections between supply chains, business models, marketing, and regulation. Industry comparisons and contextual differences in sustainability challenges.

This course provides an introduction to personal selling and modern sales management within the international business-to-business (B2B) environment. By the end of the course, students will have honed their personal selling skills, gained an understanding of sales management dynamics in a B2B context, and applied sales strategies in a competitive simulation. The course is structured into two main parts: the first focuses on personal selling and sales professionalism, culminating in sales negotiation role-plays. The second part focuses on modern sales management and features a computer-based simulation game. The skills and knowledge acquired in this course are directly applicable to careers in sales, marketing, and business management, as well as to many other work contexts. Use of AI: Students may use AI tools to support them in planning the role-play assignment. However, all role-play performances and submitted work must reflect the student’s own understanding and capabilities.

Kansainvälisen kaupan perusteoriat; Suomen ulkomaankaupan ja viennin rakenne; Vienti ja tuonti käsitteenä; Vienti- ja tuontitoiminnan eri muodot; Vienti ja tuonti osana yrityksen toimintaa; Vienti, tuonti ja yrityksen markkinointi; Vientiin liittyviä tietolähteitä; Vienti- ja tuontitoiminnan edellytykset, suunnittelu ja käytännön toteuttaminen; Vientiin ja tuontiin liittyvät asiakirjat; Ulkomaankaupan maksutavat; Tulliasiat; Kansainväliset tavarakuljetukset; Yrityselämän esimerkit vienti- ja tuontikäytännöistä erilaisissa yrityksissä (ryhmätyöt).