Liiketoiminta / Business and Hospitality Management

Opintojakson aihealueina ovat muun muassa - kokonaiskuva sijoittamisesta ja eri sijoitusinstrumenteista - osakkeet omaisuusluokkana - osakemarkkinat - osakesijoitusten analysointi - rahapolitiikka ja korkomarkkinat - korkoinstrumentit - Rahastot - muut omaisuuslajit kuten kiinteistöt ja asuntosijoittaminen - sijoitussalkun muodostaminen ja analysointi - Työskentely sijoitusalalla

Johdanto sisäisen taloushallintoon Kustannusten luokittelu Kustannuslaskennan vaiheet Suoritekohtaisten kustannusten laskeminen: Hinnoittelu

Creating business plan. Sustainability in tourism and hospitality industry, innovations and innovative business concepts.

Manager as a profession, basics of personnel management, managerial communication, decision-making and labor legislation, as well as management tools. Material and learning tasks related to the topic.

History of marketing. Importance of customer value, value proposition, and customer relationships. Learning how to segment the market and how to do targeting and positioning. Marketing environment: micro- and macro-environments. Marketing communication. Introduction to the marketing planning and marketing mix. Managing customer relationships and customer experience. Role of customer service and personal selling in business.

Accounting obligation Double entry bookkeeping Treatment of stock and fixed assets Financial statements Financial ratios Principles of value-added tax

Course content: introduction to management accounting, cost concepts, cost-volume-profit analysis, cost-based pricing and budgeting.

- Introduction to globalization and internationalization - political, legal and socio-cultural business environment - economic business environment - economic trade areas - role of trade organizations

Research path: research process and basic concepts. Features of quantitative research. Basic statistical concepts. Sampling. Measurement. Descriptive analysis: transformations, tables, graphs. Numerical descriptive measures: measures of central tendency, variation and shape. Statistical relationships: linear correlation, cross tabs. Features of qualitative research. Nature of qualitative research method and its 'sub-methods', e.g. grounded theory, discourse analysis, and case-study. Collecting the empirical data. How to analyse the empirical data. Content of the research report.

Course objective: Students are able to produce effective business documents using appropriate genres and styles. They can use standard business document templates and apply the terminology used in most common business documents. Course contents: 1. Formal language for writing business letters 2. Common business transaction documents (e.g, inquiry letter, reply letter, quotation letter etc) 3. Information regarding delivery and payments in business transactions 4. Other business letters

- appropriate genres and styles in business communication - terminology of sales and purchases, typical phrases - import and export document models and their use - internal and external business communication including newsletters and press releases

Tutkimuspolku. Tutkimusprosessi ja tutkimukseen liittyvät käsitteet. Määrällisen tutkimuksen perusteet. Määrällisen aineiston hankkiminen. Kyselylomake ja kysymystyypit. Otantamenetelmät ja otoskoko. Määrällisen aineiston kuvailu: luokittelu, taulukointi, graafinen esittäminen. Suoran jakauman tunnusluvut: sijainti- ja hajontaluvut, luottamusväli, muita tunnuslukuja. Tilastollinen riippuvuus: lineaarinen korrelaatio, ristiintaulukointi. Laadullisen tutkimuksen erityispiirteet. Erilaiset laadulliset tutkimusmenetelmät (mm. case-tutkimus, diskurssianalyysi, grounded theory). Aineiston (teoreettinen ja empiirinen) hankinta. Aineiston analyysi. Tutkimusraportin sisältö.