Tutkimuksen tekemisen perusteet, tutkimuksessa käytettävät tietolähteet ja kirjaston palvelut, sekä tieteellisen kirjoittamisen perusteet. Tutkimusmenetelmien valinta ja aineistoon suhteuttaminen. Argumentaatio ja opponointi.
The purpose of the course is to develop students abilities to understand and appreciate cultural differences both in business and private life. - cultures and communication - verbal and nonverbal communication - national stereotypes - intercultural sensitivity - cross-cultural interaction - culture shock - adaptation - intercultural effectiveness - expatriate assignments
Tutkimuksen tekemisen perusteet, tutkimuksessa käytettävät tietolähteet ja kirjaston palvelut, sekä tieteellisen kirjoittamisen perusteet. Tutkimusmenetelmien valinta ja aineistoon suhteuttaminen. Argumentaatio ja opponointi.
The course unit focuses on strategic aspects of global marketing issues, most importantly entry into emerging markets. Extending beyond issues of domestic activities, it aims to develop strategic thinking in an international marketing context. Managerial issues will be explored using an interactive computer simulation and tools and key methods will be discussed for solving international marketing problems. The scenario for this course is structured around the market entry theme, building on a computer simulation called Country Manager . The course is organised such that lecture topics provide the prelude to the practical computer simulation, as well as giving students an appreciation of the broader context of international marketing. In the simulation, the scenario for the students is based on the following: Faced with a mature domestic market, your (consumer healthcare) home office has decided to expand abroad and enter the regional market in Latin America. You are tasked with preparing the regional expansion, select lucrative markets and deploy the product launch in the respective country markets in Latin America.